SEO makes all the difference in the world in terms of the websites that are actually going to show up in the first ten results of an Internet search, and those are usually the first ten results that even the most diligent person will see. Lots of people will figure that those sources have to be the best sources, since they managed to show up in the search results first. In lots of cases, those results made it to the top of the proverbial pile just because the people in charge of the websites had excellent SEO.
In some cases, the best and most informative sources on a topic are going to be wallowing in obscurity at some point in the fifth or sixth search page, which is already far back enough to constitute obscurity in the competitive nature of Internet searches. However, lots of people fail to appreciate the extent to which the mechanics of SEO are going to be limiting them in terms of the research that they’re trying to perform.
For one thing, SEO does not select for accurate information or high-quality information. A website will appear at the top of the pile or close to the top of the pile largely because of the creative use of the right keywords. The very characteristics that make a piece of writing perfect for SEO can also make it decidedly imperfect when it comes to being actually informative and useful for the people who are trying to learn more about a particular topic.
Websites like eHow are going to show up in the top of the majority of search threads on almost any topic. These websites are notorious for being written by individuals who have only a passing familiarity with the subject. However, these pieces of content are going to be passed around on the Internet more often than the most informative pieces of content specifically because of the superior marketing techniques that eHow is able to use.
However, it should be noted that plenty of good websites with great information do use great SEO. It is also true that some of the people who write with good SEO in mind are going to put effort into making their content as informative as possible, particularly in the modern age. It is harder and harder to just toss around uninformative content that is stuffed with keywords. Google has gotten better at recognizing this sort of content. The SEO experts of today try to give people the best of both worlds, offering them informative content that has been marketed in such a way that they are sure to find it.
However, it is still important for people doing research to keep in mind the nature of SEO when they are evaluating the top search results that they’ve found. They should be more willing to delve further into their search results compared to the people who are just casually browsing through the Internet and looking for basic information on a topic. The best sources may be found much deeper in the search results. The first ten results may not be the worst, but there’s no reason to believe that they’re the best either.